Treehugger

We know sustainability doesn't just begin when the trees go into the ground - with Treehugger, we've thrown everything at the wall to try out a range of sustainable production processes all at once, ensuring that the can in your hand is our most sustainable beer yet.

Treehugger is made with 100% local (NZ) ingredients from suppliers using regenerative practices, 100% low footprint NZ hops, lower emission freight and minimal ink. We're also investing in other ways to be more sustainable; by using plant and water based inks on cardboard, an outer box made with more recycled content and redesigned to avoid the need for extra stickers, and a six pack wrap versus a box, which uses less material.

At the brewery, we brewed at a higher ABV to reduce energy, and changed processes to reduce Co2 use, such as locking in natural Co2 for carbonation, and purging cans with nitrogen rather than Co2.

If you want to learn more about how we make Treehugger, click here.

We are working really closely with our pals at Trees for Canterbury. We donate the money, they grow the trees, and then they deliver the trees to the Styx Living Laboratory Trust.

The crew at the Styx Living Laboratory Trust are then going to plant the trees as part of their river catchment project. We chose Canterbury to focus on first as that's where Pete, Jos and Ian are from, so it's an area close to their hearts. And at the moment, there just aren't that many native trees; there is less than 1% of indigenous vegetation on the Canterbury Plains.

We don't blame you! There are lots of different tree planting projects happening all around Aotearoa. One place to start is by heading to Conservation Volunteers New Zealand and sign up! Every little bit helps.

Treehugger was a team effort and only made possible with the help of our lovely suppliers and partners. Each supplier below has contributed towards the $1 per 6 pack donation.

Want to plant a tree? Great!